Online Advertising :

The global reach of online advertising makes it an ideal channel for promoting a business. Millions of Internet users are actually earning their bread by running a successful online money-generating venture. As simple as it sounds, online undertakings and marketing require the same amount of hard work and dedication as any other business managed the traditional way.

At Spring Communications, we provide customized and highly effective online advertising solutions that increase website traffic, lower customer acquisition cost, and improve our clients' Return On Investment. We specialize in the following areas:

There are two primary uses for online advertising which if utilised correctly can be a very effective marketing tool. The first is to drive sales and the second is as a brand-building medium.

If response or immediate sales are your objectives then the measurability of online advertising becomes a powerful marketing weapon. By calculating precise figures (cost per customer) for acquiring customers through different forms of online advertising we will ensure that your advertising budget is spent in the most efficient and productive manner possible. This is in stark contrast to offline adverting which has always been governed by Lord Leverhume's famous quote "I know half my advertising isn't working, I just don't know which half." With online advertising we will know precisely which efforts are driving sales and which are not and will refine your campaign accordingly.

Using online adverting as a brand-building tool is an entirely different kettle of fish. Measuring the effectiveness of a brand-building campaign has always been a difficult exercise and will never be an exact science. But analysing a target market's perception before a campaign can point you in the right direction and performing the same analysis during or after the campaign will tell you if the campaign is achieving the desired objectives.

Whatever your objectives, we will ensure that every cent your business spends on online advertising will be put to its highest valued use.