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Web Analytics Services

Boost the usefulness of your web traffic analysis with Spring Communications Web Analytics Services.

Web Analytics Service - Make Informed Marketing Decisions & Maximize ROI

Outsourcing Web Analytics Services to Us

Calculated business decisions need to be based on firm data & comprehensive analysis rather than on guesses or gut instinct.

Calculated business decisions need to be based on firm data & comprehensive analysis rather than on guesses or gut instinct. So as a marketer you require to know how visitors find their way to your website. Even more importantly, you need to know the source of those visitors who ultimately "convert" (purchase, download, register, call or perform the action that's the ultimate objective of your website). You need to know how much it costs to bring and convert each visitor. And you need to know which campaign or policy returns the highest return on your marketing venture.

Your customers go everywhere; shouldn't your analytics? Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones.

Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.

Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.

Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports shows a site's transactions, revenue, and many other commerce-related metrics.

Web Analytics is the study of visitor performance on a website, the pages visited, path followed, time spend on different page etc. Reports are generated on visitor performance, analyzed & the insights from this analysis are used to optimize the website for better results.
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