Internet Marketing - Online Marketing Services

Search Engine Marketing (SEM - Sponsored Advertising in - Google, Yahoo!, Bing/MSN and Others)

The average web site receives the majority of its first time traffic through search engines. As such, if you want your business to be recognised on the Internet, it is critical for your site to appear in at least the first th-ree pages of a search, preferably the first.

At, Spring Communications we don't waste our time - and yours - by submitting your site to a gazillion search engines as this achieves very little. Instead, we focus on the engines that matter and, more importantly, the search criteria which are relevant to your business and its customers.

By analysing your business goals we begin by optimising every nook and cranny of your site to affect these search criteria. Once optimised, we submit to the engines that matter (although there are literally thousands of search engines and directories, about 15 of them account for almost 99% of all Internet searches). Once these engines and directories have recognised your site, we perform an ongoing process of refinement and re-submission to ensure that your site maintains a consistently high ranking. We put you on the map.

Pay per click (PPC) advertising involves placing keyword relevant advertisements On results pages in search engines such as Google.

The difference between PPC advertising and conventional online advertising (such as banners) is that in a PPC campaign, you do not pay a set amount upfront for the ad campaign: you only pay if a customer clicks on the link on your advertisement. You pay for performance and nothing else.

Advantages:

Campaign roll-out can be almost immediate whereas organic optimisation results can take up to 3 months. PPC advertising is also useful to drive visitors to specific pages on the website and not simply to the front page, thus increasing conversion rate chances.

Successful PPC advertising requires that a monthly budget is set aside, this budget is then divided into a daily budget. Once a daily budget has been reached, the adverts stop showing until the beginning of the next day. Some PPC engines use geo targeting which allows the ad's to be displayed in selected countries if you so wish.

When running a PPC campaign it is imperative that conversion rates be tracked so that expensive keywords with low conversion rates can be re-evaluated. Tracking conversion rates ensures that return on investment is maximised and expenditure is efficient.

The average web site receives the majority of its first time traffic through search engines. As such, if you want your business to be recognised on the Internet, it is critical for your site to appear in at least the first three pages of a search, preferably the first.

• Catch the attention of interested customers
• Display your Sponsored ads at the correct moment when prospective customers are searching on Google, Yahoo!, and Bing for your products or services.
• You decide where your ad is showed - across the world or in specific Country, State and Cities
• You pay only when a potential customer clicks on your Sponsored ads in Google, Yahoo!, and Bing

The power of Sponsored Link search advertising

PPC ads on search engines are likely to be much more effective than banner ads. Why?

People are searching for something when they see your ad. Banner ads are often placed onto what may be termed content sites, as opposed to search sites. On content sites, people are looking at information, rather than for information. In most cases, banner ads lead people away from the task at hand; PPC ads are designed to help people with the task at hand — looking for information.

Ads are delivered based on what people search for, so there’s a very good chance that if someone clicks your ad, he or she is interested in what you’re selling or promoting and learn more about you...

The ads are unobtrusive and not gimmicky. The major PPC systems have guidelines to stop the use of tricks and gimmicks. Again, if some- one clicks, he or she is probably interested.

All in all, PPC ads on search sites are generally more effective than banner ads on non-search sites, in the same way that Yellow Pages ads are often more effective than newspaper ads. When people see your ad for, say, a shoe store in the Yellow Pages, chances are they’re looking for a shoe store. When they see your shoe-store ad in a newspaper, they may just be reading the news.

Having said all that, it’s important to understand that sometimes PPC ads are not placed in search results — they are sometimes placed on content sites (that’s a choice made by the advertiser). You can see an example of a PPC ad on this web site page. (I’m going to use the term digital cameras for this type of ad, which is actually the term used by Yahoo! — other PPC sys- terms use different terms. One common term you’ll hear is contextual advertising, though that term is a little ambiguous in some ways.) Right now, Google is the big player in the content-match game, but other PPC systems also do it. Google’s big in the content-match business because, through its AdSense program, it makes it very easy for almost any site owner to run PPC ads on his or her Web sites.

Understanding Sponsored Link Advertising: What Sponsored Link Advertising is & Why You Should Care PPC

With PPC, you’re not paying for a promise, and you’re not paying to load a sponsored ad onto a search page. You’re paying for an actual end result, a click. With PPC, you don’t pay if nobody sees your ad, and you don’t even pay if someone does see it but doesn’t click. You pay only when someone clicks your sponsored ad. You’re paying a PPC company each time someone clicks a link pointing to your Web site.

How does it work?

When people search one of your keywords, your ad appears next to the search results. People simply click your ad to make a purchase or learn more about you. You're advertising to an audience that's already interested.

What Will Spring Communications Do For My Business?

-Get noticed in all the major search engines Reach more prospective customers
-Drive high-quality traffic to your website Maximize your moneymaking opportunities
-Target people interested in your products and services Eliminate wasted advertising spend
-Grow your business in less time
-Put your business in front of the right people at the right time

Our Pay Per Click Advertising services include:

Online Banner Advertising (Web Banner Advt.)
Web Development - Web Services
E Mail Marketing
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