Search Engine Marketing (SEM)

The average web site receives the majority of its first time traffic through search engines. As such, if you want your business to be recognised on the Internet, it is critical for your site to appear in at least the first th-ree pages of a search, preferably the first.

At, Spring Communications we don't waste our time - and yours - by submitting your site to a gazillion search engines as this achieves very little. Instead, we focus on the engines that matter and, more importantly, the search criteria which are relevant to your business and its customers.

By analysing your business goals we begin by optimising every nook and cranny of your site to affect these search criteria. Once optimised, we submit to the engines that matter (although there are literally thousands of search engines and directories, about 15 of them account for almost 99% of all Internet searches). Once these engines and directories have recognised your site, we perform an ongoing process of refinement and re-submission to ensure that your site maintains a consistently high ranking. We put you on the map.

Pay per click (PPC) advertising involves placing keyword relevant advertisements On results pages in search engines such as Google.

The difference between PPC advertising and conventional online advertising (such as banners) is that in a PPC campaign, you do not pay a set amount upfront for the ad campaign: you only pay if a customer clicks on the link on your advertisement. You pay for performance and nothing else.

Advantages:

Campaign roll-out can be almost immediate whereas organic optimisation results can take up to 2 months. PPC advertising is also useful to drive visitors to specific pages on the website and not simply to the front page, thus increasing conversion rate chances.

Successful PPC advertising requires that a monthly budget is set aside, this budget is then divided into a daily budget. Once a daily budget has been reached, the adverts stop showing until the beginning of the next day. Some PPC engines use geo targeting which allows the ad's to be displayed in selected countries if you so wish.

When running a PPC campaign it is imperative that conversion rates be tracked so that expensive keywords with low conversion rates can be re-evaluated. Tracking conversion rates ensures that return on investment is maximised and expenditure is efficient.

The average web site receives the majority of its first time traffic through search engines. As such, if you want your business to be recognised on the Internet, it is critical for your site to appear in at least the first three pages of a search, preferably the first.

Our Pay Per Click Advertising services include: