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Facebook Removing bogus Likes

Facebook is looking to crack down on scammers who use malware &  fraud to generate "Like" votes.

The company said that it has increased its use of programmed tools that can identify and remove fraudulent "Likes".

These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes.

The use of fraudulent Likes, has become a popular method for scammers and malware writers to spread their attacks and divert users to advertising or malware-serving sites, as well as advertising affiliate pages.

Just as a click jacking attacks trick users into visiting a page and artificially inflating traffic numbers, automated Like operations can artificially inflate the perceived popularity of a page.

Facebook noted that any effort to buy, sell, or otherwise artificially generate "Like" activity on the site is a violation of its terms and conditions.

These improvements to our site integrity systems benefit both users and brands alike, company said. "Users will continue to connect to the Pages and Profiles they authentically want to subscribe to, and Pages will have a more accurate measurement of fan count and demographics."

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