PPC Management Services | Pay Per Click Management
What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically.
Here’s how PPC Ads works: Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. (That’s why it’s called “pay per click.”) When your PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to your business than what you pay for it. Ultimately, pay-per-click marketing is good for everyone:
Pay-Per-Click Marketing good for advertisers -
Advertisers are offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product. Because searchers reveal their committed through their search query, advertisers are able to measure the quality of traffic that results from search engine clicks.
The unique advantage of PPC marketing is that Google (and other ad networks) don’t just reward the highest bidders for that ad space, they reward the highest-quality ads (meaning the ads that are most popular with users). Essentially, Google rewards good performance. The better your ads, the greater your click-through rates and the lower your costs.
Google AdWords Pay-Per-Click Marketing Services
Google AdWords – by far the most popular PPC platform – operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements.
Every time a search is initiated, Google digs into the pool of bidding AdWords advertisers and chooses a set of winners to appear in the ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad text, as well as the size of their keyword bids. For example, if WordStream bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
More specifically, who gets to appear on the page and where is based on an advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality, among other factors). In turn, your Quality Score affects your actual cost per click, or CPC.
This system allows winning advertisers to reach potential customers at a cost that fits their budget.
Is Pay-Per-Click Marketing Right for You?
As we’ve established, PPC advertising offers a unique opportunity to:
• Grow Your Customer Base - Connect with searchers actively looking for products and services like yours, and respond to that need by providing them with an offer relevant to their search query.
• Generate Leads at Low Costs - Because pay-per-click marketing allows you to reach leads and prospects when they’re researching and looking to buy, it’s a highly effective way to bring interested visitors to your site. Plus, you can enjoy an algorithmically generated discount from the search engines in exchange for making their users happy.
The truth is, pay-per-click marketing can work for almost any kind of business, whether you’re looking to sell products through an e-commerce website, generate leads for a service-based or software business, build brand awareness, or even drive foot traffic and phone calls to your local store.
The difficulty is in the execution. In order to get the most out of your pay-per-click marketing campaign, you need to follow a few best practices.
Managing Your Pay-Per-Click Campaigns -
Making the following adjustments to optimize your campaigns:
• Add PPC Keywords: Expand the reach of your pay-per-click campaigns by adding keywords that are relevant to your business.
• Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
• Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
• Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.
• Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.
By continuously optimizing your pay-per-click campaigns, you’ll be able to grow your customer base and increase ROI.
Raise your revenue with effective SEM Servics
SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engine, Social Media and Other Web Portals.
Is Pay-Per-Click Marketing Right for You? | Pay-Per-Click Marketing good for advertisers
Getting Results with Search Engine Marketing | Search engines aim to deliver exactly what a searcher is looking for. Creating such a well-targeted SEM campaign depends on.
Search Engine Marketing to Market Your Business