Search Engine Marketing (SEM) Services
Getting Results with Search Engine Marketing
Search engine marketing (SEM) uses paid search ads to get more web traffic through desktop or mobile web search. (The term once referred to both paid ads and SEO, but has since shifted to focus only on paid options.)
SEM isn’t a substitute for other promotional activities, especially considering people ignore search ads most of the time. However, a competitive cost per acquisition makes paid search a valuable way to attract new customers, boost search engine presence, and support other marketing campaigns.
While advertising typically lets you pay for placement—you decide where people see it—SEM is a more fluid process. It generally uses pay-per-click (PPC)—also called cost-per-click (CPC)—which is a process that uses an auction and ranking system to determine which ads appear in which order.
With PPC advertising, ad placement is determined by two things: the maximum an advertiser bids for search queries, and their Quality Score (i.e., the relevance of the ad, keywords, and landing page content).
Search engines aim to deliver exactly what a searcher is looking for. Creating such a well-targeted SEM campaign depends on:
• Understanding the specific target audience
• Setting specific goals for the campaign
• Choosing the right keywords to target
• Organizing those keywords into focused campaigns and ad groups
• Writing compelling advertisements
• Driving traffic to a landing page that delivers the right information and is optimized to convert
Managing an SEM campaign requires constant monitoring, testing, tweaking, optimization, and learning. The process is similar whether you choose to advertise with Google or Bing—which also drives search advertising for Yahoo. Here’s we help you to manage and to get started.
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SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engine, Social Media and Other Web Portals.
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Getting Results with Search Engine Marketing | Search engines aim to deliver exactly what a searcher is looking for. Creating such a well-targeted SEM campaign depends on.
Search Engine Marketing to Market Your Business