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Key Differences between Organic SEO | Search Engine Optimization and PPC - Pay Per Click Advertising

SEO Services

Organic SEO [ Search Engine Optimization]

Pay Per Click Advertising [PPC Ads]

Upfront fees to evaluate and update website with periodic monitoring to adjust SEO

Pay as you go ( Google Adwords | Bing Search Advertising )

Build traffic to site over time

Immediate traffic booster

Effects last for the life of the website content

Effects last only while you continue paying for keywords and ads

About 80% of traffic from search engines comes from organic search results

About 20% of traffic to websites comes from paid search clicks

People’s eyes go to organic search results first with the top 3 spots seen by 100% of people.The 4th spot is seen by 85% of people and the 5th spot 60%.

People’s eyes go to the top paid ad only 50% of the time down to 10% on the 5th position PPC ad.

Companies spend about 15% of their online marketing budget on organic SEO

Companies spend about 85% of their online marketing budget on PPC

 As you can see from the above table, most companies spend on pay per click for its immediate effect but they ignore organic SEO on their own websites. This means they give up long term organic SEO benefits that are cost-effective because they last the life of the website. 

Why SEO Would Win the Fight

  1. SEO’s return on investment will continue to rise long after PPC has peaked. This is because of several reasons. If you are consistently searching for similar terms (because it’s your field of interest) then you will start to see the same ads and develop the equivalent of banner blindness (visually tuning out the ads).
  2. 85% of clicks resulting from a search are on the organic links rather than the paid ads.
  3. 86% of web searchers trust organic SEO listings more than sponsored/paid PPC listings.

Why PPC Would Win the Fight

  1. PPC has instant results and can generate visitors as soon as you turn on the taps (much faster than SEO which needs to build authority for your site).
  2. You can manage your budget and measure your ROI much more easily with PPC.
  3. 50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link.

One of the many reasons it's so much more helpful to do both PPC and SEO rather than one or the other.

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