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Social Media LinkedIn introduces digital video ads Advertising for B2B Advertisers

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The video ads will appear in standard 300x250 ad units across the site; the ads will also work seamlessly with YouTube.

Bringing more innovation to the social media arena, professional social networking site LinkedIn has introduced video ads on its self-serve platform, LinkedIn Ads.

Business owners using video ads through LinkedIn Ads, the site’s self-serve platform, will let users control costs, pay per view or click and, stop their campaign.

"With LinkedIn Ads you can control your costs, pay per view or click, and stop your campaign at any time."

Once the video completes, users can click through to a landing page or visit a website, just as they do with the current ads.

It’s going to be interesting to see if LinkedIn can make B2B video advertising work. While LinkedIn could be regarded as a reasonably premium environment, particularly as far as social networks go, click to play ads don’t quite have the same premium feel as in-stream ads that are placed against top-quality content.

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